Saturday, February 16, 2013

Ain't Laurent without Yves

I'm all for new designers taking the reigns of classic houses: Raf Simons for Dior, Karl Lagerfeld at Chanel, Marc Jacobs for Louis Vuitton.., so it wasn't a huge drama that Hedi Slimane was named the new designer heading YSL. However I did feel a strangely strong feeling against him changing the name to Saint Laurent. It would be like Louis Vuitton changing to simply Vuitton and monogramming their famous trunks and bags with V. What's going to happen to all the YSL branding that's become famous? There are even songs including it in their lyrics: check this pretty amazing list of 40+ rap songs  with YSL in the lyrics.

Here is an example of the integrity of an existing fashion being maintained. Alexander McQueen committed suicide in 2010 and was succeeded by Sarah Burton. It's pretty amazing how she's managed to maintain the out-there-ness of McQueen; the first photo is from McQueen's 2009 fall collection and the second is from Sarah Burton for McQueen's 2012 fall collection.

Image from here.
Image from here.
Seeing as the change has been a transitional one: what is on the fashion horizon at (Yves) Saint Laurent now?

Found this photo on the Instagram feed of Montana Cox (model).

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